What a scan is, and is not.

Net Entropy Score (NES) v1.0. Working paper: SSRN Abstract 6667158, available at netentropyscore.com/paper. This Website-Based Brand Consistency Scan is AI-assisted and derived from public website signal pattern recognition on the submitted pages only. Outputs are directional estimates calibrated to the NES framework, not precision forecasts or professional advice. AI systems can make mistakes, miss context, or misinterpret public information. NES, Impossible Marketing, and affiliated operators are not liable for decisions, losses, or actions taken based on this scan. Use this report to open questions and guide further diligence, not as the sole basis for business, investment, legal, financial, or operational decisions.

Higher tiers carry the same text with the product sentence changed. A Review-Inferred NES Report is AI-assisted and analyst-reviewed, derived from public customer-language aggregation across reviews, forums, app stores, marketplaces, and social channels. A Measured NES Engagement Report is derived from structured customer-survey and cohort data, with framework-driven interpretation.